http://www.littleredbook.cn/2009/04/27/naobaijin-pissing-chinese-people-off-achieves-1-billion-in-health-product-sales/ Littleredbook.cn features the latest China advertising case studies, China advertising news, and China market research, providing the information you need to run your own advertising or marketing campaign in China. Fri, 30 Jul 2010 13:22:40 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.littleredbook.cn/2009/04/27/naobaijin-pissing-chinese-people-off-achieves-1-billion-in-health-product-sales/comment-page-1/#comment-101 eugene Tue, 28 Apr 2009 13:05:47 +0000 http://www.littleredbook.cn/2009/04/27/naobaijin-pissing-chinese-people-off-achieves-1-billion-in-health-product-sales/#comment-101 That is interesting. I thought the old Naobaijin advertisement was made up of an old man telling a boy how good Naobaijin is? Must have been a long time since I last watched TV commercials. That is interesting. I thought the old Naobaijin advertisement was made up of an old man telling a boy how good Naobaijin is? Must have been a long time since I last watched TV commercials.

]]> http://www.littleredbook.cn/2009/04/27/naobaijin-pissing-chinese-people-off-achieves-1-billion-in-health-product-sales/comment-page-1/#comment-98 Rand Mon, 27 Apr 2009 15:35:52 +0000 http://www.littleredbook.cn/2009/04/27/naobaijin-pissing-chinese-people-off-achieves-1-billion-in-health-product-sales/#comment-98 @Mao - good point, perhaps this strategy only works for the first few who use it - however, I think when considering China's rural uneducated populace, which is about 700 million (give or take), messages like this are effective because they break through the clutter. I'm sure this strategy will be worse for wear sooner or later, but I think that will happen only after the silent majority becomes educated enough to care. Until then the constant messaging is probably a good strategy, as it insures memory retention, though at a loss of the pleasing aesthetic. But for the rural majority, pleasing aesthetic is likely not high on their list of priorities. @Mao – good point, perhaps this strategy only works for the first few who use it – however, I think when considering China’s rural uneducated populace, which is about 700 million (give or take), messages like this are effective because they break through the clutter. I’m sure this strategy will be worse for wear sooner or later, but I think that will happen only after the silent majority becomes educated enough to care. Until then the constant messaging is probably a good strategy, as it insures memory retention, though at a loss of the pleasing aesthetic. But for the rural majority, pleasing aesthetic is likely not high on their list of priorities.

]]> http://www.littleredbook.cn/2009/04/27/naobaijin-pissing-chinese-people-off-achieves-1-billion-in-health-product-sales/comment-page-1/#comment-97 Mao Ruiqi Mon, 27 Apr 2009 15:14:39 +0000 http://www.littleredbook.cn/2009/04/27/naobaijin-pissing-chinese-people-off-achieves-1-billion-in-health-product-sales/#comment-97 As usual you have a way of presenting intriguing questions which beg for followups. Logic (?) would suggest that only a limited number of early users of annoying tactics will achieve success. Sometime audiences will outright revolt and then they will likely stop. Nonetheless, among the early achievers, will their initial successes simply spike and plummet or will they continue to sell (especially if and when their presentations change tact)? As usual you have a way of presenting intriguing questions which beg for followups. Logic (?) would suggest that only a limited number of early users of annoying tactics will achieve success. Sometime audiences will outright revolt and then they will likely stop. Nonetheless, among the early achievers, will their initial successes simply spike and plummet or will they continue to sell (especially if and when their presentations change tact)?

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