Just how fun is advertising in China? A university student attempts to explain.

The following ads are from a student named Wang LiPing studying advertising in China. Each ad focuses on some negative facet of the advertising industry, along with the tagline, “working in advertising is so much fun”.

“Only by constantly pushing yourself can you reach a higher level”.

Targets of Wang’s campaign are university students who are entering the ad industry, current industry employees who have lost the “honeymoon glow”, to those who just plain doubt their potential futures in advertising.

“Dancing in shackles uncomfortable? Give it a try, you just might like it”

“It’s exhausting, but it feels great!”

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Tagged as: advertising industry, Student Art