Comments on: Visa; Going out to dinner with China, Hong Kong, and Taiwan; Chinese netizens react to politically charged ad. http://www.littleredbook.cn/2009/04/14/visa-political-advertising-china/ Littleredbook.cn features the latest China advertising case studies, China advertising news, and China market research, providing the information you need to run your own advertising or marketing campaign in China. Fri, 12 Mar 2010 05:02:06 +0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Kai http://www.littleredbook.cn/2009/04/14/visa-political-advertising-china/comment-page-1/#comment-84 Kai Sat, 18 Apr 2009 18:27:18 +0000 http://www.littleredbook.cn/?p=838#comment-84 If you're in Taipei, as I was two weeks ago (and where this ad is set), you would probably still use NTD. Visa would only make sense if you're out of cash, or you don't get charged exorbitant currency exchange fees. If you’re in Taipei, as I was two weeks ago (and where this ad is set), you would probably still use NTD. Visa would only make sense if you’re out of cash, or you don’t get charged exorbitant currency exchange fees.

]]> By: Veronica http://www.littleredbook.cn/2009/04/14/visa-political-advertising-china/comment-page-1/#comment-83 Veronica Sat, 18 Apr 2009 13:57:40 +0000 http://www.littleredbook.cn/?p=838#comment-83 @Sophia Wow~here is something interesting. It just occured to me that if we really came to this problem, I would actually use Visa... So probably Visa is the winner. @Sophia
Wow~here is something interesting. It just occured to me that if we really came to this problem, I would actually use Visa…
So probably Visa is the winner.

]]> By: sophia http://www.littleredbook.cn/2009/04/14/visa-political-advertising-china/comment-page-1/#comment-82 sophia Sat, 18 Apr 2009 12:08:16 +0000 http://www.littleredbook.cn/?p=838#comment-82 I will see where we are. If we were in China i will use Renminbi and in Taiwan i will just use NT dollar.I don't see a conflict there. by the way, i am a taiwanese.:) I will see where we are. If we were in China i will use Renminbi and in Taiwan i will just use NT dollar.I don’t see a conflict there.
by the way, i am a taiwanese.:)

]]> By: Kai http://www.littleredbook.cn/2009/04/14/visa-political-advertising-china/comment-page-1/#comment-81 Kai Sat, 18 Apr 2009 11:30:44 +0000 http://www.littleredbook.cn/?p=838#comment-81 @ Veronica: LoL, I'm not sure about the Taiwanese being so cocksure, though I have a Taiwanese friend who is EXACTLY like that. Anyway, great post and would love to see more posts like this analyzing TVCs. Tell Rand to give you a raise. ;) @ Veronica:

LoL, I’m not sure about the Taiwanese being so cocksure, though I have a Taiwanese friend who is EXACTLY like that. Anyway, great post and would love to see more posts like this analyzing TVCs. Tell Rand to give you a raise. ;)

]]> By: Veronica http://www.littleredbook.cn/2009/04/14/visa-political-advertising-china/comment-page-1/#comment-79 Veronica Sat, 18 Apr 2009 11:06:24 +0000 http://www.littleredbook.cn/?p=838#comment-79 @Kai I agree with you on the kinda abrupt Kung-fun ending. The fun of this ad lies in the characteristic mannerism of the three groups of people, especially when you do know how these people are like in reality(no offense though). I like the ad too! @Kai
I agree with you on the kinda abrupt Kung-fun ending. The fun of this ad lies in the characteristic mannerism of the three groups of people, especially when you do know how these people are like in reality(no offense though). I like the ad too!

]]> By: Kai http://www.littleredbook.cn/2009/04/14/visa-political-advertising-china/comment-page-1/#comment-77 Kai Sat, 18 Apr 2009 09:52:32 +0000 http://www.littleredbook.cn/?p=838#comment-77 It might be a bit risky with the notion that China and Taiwan can be seated at the same table across from each other "as equals." This would only bother the mainland fenqing though. Hong Kong definitely had a small role, and I didn't think the idea that they're all united in their common insistence of picking up the check (and thus treating the others) was well done with the lame kung-fu antics. I think the commercial could have been a little more poignant without degenerating into that bit of typecasting at the end. Still, I liked the commercial. It might be a bit risky with the notion that China and Taiwan can be seated at the same table across from each other “as equals.” This would only bother the mainland fenqing though. Hong Kong definitely had a small role, and I didn’t think the idea that they’re all united in their common insistence of picking up the check (and thus treating the others) was well done with the lame kung-fu antics. I think the commercial could have been a little more poignant without degenerating into that bit of typecasting at the end. Still, I liked the commercial.

]]> By: Veronica http://www.littleredbook.cn/2009/04/14/visa-political-advertising-china/comment-page-1/#comment-67 Veronica Thu, 16 Apr 2009 03:53:13 +0000 http://www.littleredbook.cn/?p=838#comment-67 As it seems to me, Visa has taken a quite risky step on this, but seems we can't figure out a more vivid way to introduce this Card. However, the netizens' reactions are fairly smooth, comparing to other hot issues. I'll certainly keep an close eye on how things are going. :) As it seems to me, Visa has taken a quite risky step on this, but seems we can’t figure out a more vivid way to introduce this Card. However, the netizens’ reactions are fairly smooth, comparing to other hot issues. I’ll certainly keep an close eye on how things are going. :)

]]> By: Mao Ruiqi http://www.littleredbook.cn/2009/04/14/visa-political-advertising-china/comment-page-1/#comment-65 Mao Ruiqi Wed, 15 Apr 2009 13:37:27 +0000 http://www.littleredbook.cn/?p=838#comment-65 Notwithstanding that the production values are superb, the cultural comedic stereotypes are dead on, especially the Kung-fu waitress, and that the ad stirs water-cooler debates, I am still left with the lingering question if Visa may not have inadvertently entered into an arena-of-discussion where symbolism is taken very, very seriously. That is, as a Western multi-national, have they not perhaps trivialized the tensions (held by some very powerful individuals) via humor? (If possible, I should like very much for you to follow up this most interesting blog with an aftermath summary.) Notwithstanding that the production values are superb, the cultural comedic stereotypes are dead on, especially the Kung-fu waitress, and that the ad stirs water-cooler debates, I am still left with the lingering question if Visa may not have inadvertently entered into an arena-of-discussion where symbolism is taken very, very seriously. That is, as a Western multi-national, have they not perhaps trivialized the tensions (held by some very powerful individuals) via humor? (If possible, I should like very much for you to follow up this most interesting blog with an aftermath summary.)

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