Ningbo City Snapshot

City overview, Ningbo

City Overview:

Ningbo (Chinese: 宁波) is a seaport with sub-provincial administrative status. The city is situated in northeastern Zhejiang province, China. Lying south of the Hangzhou Bay, and facing the East China Sea to the east, Ningbo borders Shaoxing to the west and Taizhou to the south, and is separated from Zhoushan by a narrow body of water.

Economic Overview:

Ningbo is a very important economic hub and port city. A port city for foreign trade since the 7th century, Ningbo has since become a major exporter of consumer products, electrical products, textiles, food, and industrial tools. Ningbo is evaluated as one of the most recommendable cities for investment in the mainland of China by Taiwan Electrical & Electronic Manufacturers’ Association for quite a few years.

The city formerly suffered from the fact that Hangzhou Bay stood between it and Shanghai, but this barrier was eliminated in late 2008 when a 33km cross-sea bridge was completed, allowing travel to Shanghai in less than two hours.

The bridge is already having an impact on the local economy, according to foreign business people in the city – property prices are raising dramatically. Industrial land is now twice that of similar land around Shanghai in 2006. It remains to be seen what economic action will be taken to correct soaring property values and whether the correction will be hard or soft.

Source: Wikipedia

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Fast Facts (All statistics from 2007):

Land Area (Units: sq km): 9,365

Population (’ 000s): 5,605

Households (’ 000s): 2,150

Gross Domestic Product (Units: RMB billion): 287

Source: China Statistical Year Book 2007; Zhejiang Statistical Year Book 2007

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2007 TOP 5 Advertisers – TV (in Millions of RMB):

KFC (Fastfood & Takeaway): 74.3

Colgate (Toothpaste & Oral Hygiene): 68.8

Olay (Skin Care): 53.8

Baby (Clothing & Accessories): 46.7

Tongren (Medicine/Health Care): 44.1

Source: CTR Market Research – Media Intelligence

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2007 TOP 5 Advertisers – Newspaper (in Millions of RMB):

Gome (Electrical Appliance):  13.3

Suning (Electrical Appliance): 12.8

Five Star (Electrical Appliance): 8.8

Yinta (Retailer/Supermarket): 8.7

China Mobile Telecom (Communication Equipment & Service): 8.4

Source: CTR Market Research – Media Intelligence

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2007 TOP 5 Advertisers – Outdoor (in Millions of RMB):

China Mobile Telecom (Communication Equipment & Service): 5.5

China Telecom (Communication Equipment & Service): 5.0

KK (Alcohol): 4.4

Veken (Clothing & Accessories): 4.2

China Merchants Bank (Banking Service): 3.9

Source: CTR Market Research – Media Intelligence

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2006 TOP 5 Newspapers by Average Issue Readership (AIR):

Ningbo Wan Bao (49.3%): 622,692

Dongnanshangbao (30.6%): 387,080

Xian Dai Jin Bao (18.7%): 236,574

Ningbo Ribao (12.5%): 158,259

Ningbo Radio & TV (3.3%): 41,277

Source: CTR Market Research – CNRS

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2006 TOP 5 Websites by Monthly Reach Ranking:

www.sina.com.cn/www.sina.com (27.8%): 351,334

www.baidu.com (23.1%): 291,502

www.china.alibaba.com (19.5%): 247,010

www.ourgame.com (18.8%): 237,798

www.sohu.com.cn/www.sohu.com (18.3%): 231,570

Source: CTR Market Research – CNRS

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2006 TOP 5 Outdoor Ad Format by Monthly Reach Ranking:

Lcd of building ads (70.3%): 616,557

Bus Body Ads (67.9%): 595,615

Big Screen ads (59.4%): 520,869

Lampost ads (54.7%): 480,113

Signpost ads (51.6%): 452,874

Source: CTR Market Research – CNRS

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