Changchun City Snapshot

City overview, Changchun

City Overview:

Changchun (Chinese: 长春) is the capital and largest city of Jilin province, located in the northeast of the People’s Republic of China, in the centre of the Songliao Plain. It is a sub-provincial city. The name originated from the Jurchen language. Changchun is situated at Northeast Asia’s geometric center. South Liaodong peninsula coastline, north to Russia and Eastern Europe, east to North Korea, South Korea, Russia, and west to Mongolia. Changchun is an important transportation and communication hub of Northeast China.

Economic Overview:

The city’s leading industries are foodstuffs, photo-electronic information, biology and medicine, and automotive. Changchun is the largest automobile manufacturing base in China. As cradle of the auto industry, and home to FAW, China’s biggest vehicle producer, one of Changchun’s better known nicknames is “China’s Detroit”. Changchun is the biggest automobile research and development center in China. The first Chinese truck and car was made in Changchun. FAW (First Automotive Works) Group is headquartered in Changchun. The automaker’s factories and associated housing and services occupy a substantial portion of the city’s southwest end. Specific brands produced in Changchun include the Red Flag luxury brand, as well as joint ventures with Audi, Volkswagen, and Toyota.

Changchun has great potential, but like many northern cities it still is trying to resolve major difficulties. It is increasingly faced with competition from nearby cities, seeing its dominance of the northeast as a regional industrial powerhouse diminish as other nearby cities continue to narrow the gap.

Source: Wikipedia

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Fast Facts (All statistics from 2007):

Land Area (Units: sq km): 20,571

Population (’ 000s): 7,393

Households (’ 000s): 2,237

Gross Domestic Product (Units: RMB billion): 174

Source: China Statistical Year Book 2007; Changchun Statistical Year Book 2007

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2007 TOP 5 Advertisers – TV (in Millions of RMB):

Xiuzheng (Medicine/Health Care): 161.7

Crest (Toothpaste & Oral Hygiene):  136.3

Daliyuan (Food/Snack): 92.7

Sunflower (Medicine/Health Care): 90.2

Hualong (Automation instrument): 87.8

Source: CTR Market Research – Media Intelligence

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2007 TOP 5 Advertisers – Newspaper (in Millions of RMB):

China Mobile Telecom (Communication Equipment & Service): 27.1

Ouya (Retailer/Supermarket): 12.1

Gome (Electrical Appliance):  11.4

Suning (Electrical Appliance): 9.3

Kinhom (Furniture & Household Product): 7.3

Source: CTR Market Research – Media Intelligence

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2007 TOP 5 Advertisers – Magazine (in Millions of RMB):

Mobil (Automobile Oil): 3.0

Sony (Electrical Appliance): 0.9

Saab (Automobile): 0.9

Asus (Computer Products): 0.8

Samsung (Electrical Appliance): 0.7

Source: CTR Market Research – Media Intelligence

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2007 TOP 5 Advertisers – Outdoor (in Millions of RMB):

Changbaishan (Medicine/Health Care): 4.6

Snow (Alcohol/Beer): 3.6

Amway Nutrilite (Tonic/Vitamin): 3.0

Industrial and Commercial Bank of China (Banking Service): 2.8

Bank of China (Banking Service):  2.8

Source: CTR Market Research – Media Intelligence

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2006 TOP 5 Newspapers by Average Issue Readership (AIR):

New Culture View (41.8%): 980,299

City Evening News (15.7%): 367,559

East Asia Economy and Trade News (13.5%): 316,095

Changchun Evening Newspaper (13.3%): 312,687

Changchunribao (2.2%): 51,243

Source: CTR Market Research – CNRS

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2006 TOP 5 Websites by Monthly Reach Ranking:

www.baidu.com (24.9%): 583,747

www.sina.com.cn/www.sina.com (16.5%): 387,075

www.sohu.com.cn/www.sohu.com (15.1%): 354,338

cn.yahoo.com (5.7%): 133,146

www.163.com (5.1%): 120,748

Source: CTR Market Research – CNRS