Nanfu; style over substance (and logic).

This is either an ad for a ho-hum camera, or for ho-hum batteries. Whichever you choose, you still have a ho-hum ad.

Here’s a study in advertising sin; it doesn’t tell you much about the camera – oops sorry, the batteries – the number of pictures taken is too low (any battery can take what seems to be less than 100 pictures); this idea would work better if it was one of those collages with thousands of pictures that when looked at a distance form an image (in this case the pictures should form a battery or the brand name “Nanfu”).

Also the bonsai plant (of Japanese origin) as the main subject of an ad in China (China has some serious gripe against Japan for acts during WWII); is this really the best way to go? Hmm. But wait, it gets worse.

I don’t want to sound superficial; but for a nationwide China advertising campaign, couldn’t they find a prettier model?

These ads try to be smart, but fail the substance/logic test – thinking through the initial collage, it doesn’t make sense; the communication “follow up” impact is lacking. Also, the subjects are just terrible; this will sound dumb, but exchanging all subjects for pretty, scantily clad women would probably do wonders for the campaign impact.

Yes I’m a male pig, etc etc – if you disagree with my chauvinistic statements please refer to the “bear in bikini” ad below.

…no comment…

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Advertisement agency: FCB Shanghai