Shenzhen City Snapshot

City Overview, Shenzhen

City Overview:

Shenzhen (Chinese: 深圳) is a city of sub-provincial administrative status in southern China’s Guangdong province, situated immediately north of Hong Kong. Owing to China’s economic liberalization under the policies of reformist leader Deng Xiaoping, the area became China’s first—and ultimately most successful—Special Economic Zone.

Shenzhen’s novel and modern cityscape is the result of the vibrant economy made possible by rapid foreign investment since the late 1970s, when it was a small fishing village. Since then, foreign nationals have invested more than US$30 billion for building factories and forming joint ventures. It is now reputedly one of the fastest growing cities in the world.

Economic Overview:

Shenzhen is in the top ranks among mainland Chinese cities in terms of comprehensive economic power. Being southern China’s major financial centre, Shenzhen is home to the Shenzhen Stock Exchange as well as the headquarters of numerous high-tech companies. Shenzhen is the second busiest port in mainland China, ranking only after Shanghai. Shenzhen is also home to some of China’s most successful high-tech companies, such as Huawei, Tencent and ZTE. A number of foreign IT companies also have facilities in the city.

Source: Wikipedia

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Fast Facts (All statistics from 2007):

Land Area (Units: sq km): 11,953

Population (’ 000s): 8,278

Households (’ 000s): 570

Gross Domestic Product (Units: RMB billion): 581

Source: China Statistical Year Book 2007; Shenzhen Statistical Year Book 2007

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2007 TOP 10 Categories by Market Share (in Millions of RMB):

Food Oil: 10.1%

Milk Powder/Bean Power: 7.8%

Milk Liquid: 7.3%

Liquid Drink: 6.6%

Skin Care: 6.1%

Yogurt: 5.7%

Spirit: 4.5%

Paper Tissue: 4.4%

Shampoo Liquid: 3.5%

Biscuits: 3.5%

Source: TNS Worldpanel China

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2007 TOP 5 Advertisers – TV (in Millions of RMB):

Loreal (Skin Care/Cosmetic): 177.9

Nivea(Skin Care/Cosmetic): 175.4

Lux (Toiletry/Shampoo): 155.2

Clear (Toiletry/Shampoo): 119.8

Darlie (Toothpaste & Oral Hygiene): 116.4

Source: CTR Market Research – Media Intelligence

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2007 TOP 10 Advertisers – Radio (in Millions of RMB):

Agricultural Bank of China (Banking Service): 9.0

China Mobile (Communication Equipment & Service): 8.1

Sun (Computer Product): 7.4

Bank of China (Banking Service): 7.2

Industrial and Commercial Bank of China (Banking Service): 6.9

Source: CTR Market Research- Media Intelligence

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2007 TOP 5 Advertisers – Newspaper (in Millions of RMB):

China Mobile (Communication Equipment & Service): 53.2

Suning (Electrical Appliance Retailer): 41.6

Gome (Electrical Appliance Retailer): 34.9

China Telecom (Communication Equipment & Service): 25.1

Yumeiren (Beauty salons): 11.8

Source: CTR Market Research – Media Intelligence

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2007 TOP 5 Advertisers – Magazine (in Millions of RMB):

Lexus (Automobile): 3.0

IBM (Computer Product): 2.6

BMW (Automobile): 2.3

Cadillac SLS Seville (Automobile): 2.2

Oracle (Computer Product): 2.2

Source: CTR Market Research – Media Intelligence

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2007 TOP 5 Advertisers – Outdoor (in Millions of RMB):

China Telecom (Communication Equipment & Service): 43.2

China Mobile (Communication Equipment & Service): 37.7

KFC (Fast food & Takeaway): 9.1

Samsung (Electrical Appliance): 7.5

Mengniu (Milk Product): 7.4

Source: CTR Market Research – Media Intelligence

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2006 TOP 5 Newspapers by Average Issue Readership (AIR):

Nanfangdushibao (23.0%): 1,100,083

Shenzhen Speical Zone Daily (16.5%): 789,662

Daily Sunshine (13.6%): 654,110

Shenzhen Evening News (10.2%): 490,674

Shenzhen Economic Daily (6.3%): 303,815

Source: CTR Market Research – CNRS

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2006 TOP 5 Websites by Monthly Reach Ranking:

www.baidu.com (35.1%): 1,682,841

www.sina.com.cn/www.sina.com (24.4%): 1,167,972

www.sohu.com.cn/www.sohu.com (21.7%): 1,039,907

cn.yahoo.com (20.5%): 984,660

www.163.com (14.6%): 701,217

Source: CTR Market Research- CNRS

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2006 TOP 5 Outdoor Ad Format by Monthly Reach Ranking:

Lampost ads (69.5%): 3,256,115

Signpost (64.2%): 3,007,507

Bus Stand Ads (62.2%): 2,914,307

Bus Stop Ads (60.2%): 2,817,793

Bus Body Ads (52.3%): 2,451,685

Source: CTR Market Research – CNRS