Tianjin City Snapshot

Tian Ta, Tianjin

City Overview:

Tianjin (Chinese: 天津) is the third largest city of China in terms of urban population. Administratively it is one of the four municipalities that have provincial-level status, reporting directly to the central government. Also, its urban land area is the third largest in China, ranked only after Beijing and Shanghai.

Economic Overview:

Agriculture and aquaculture are two important industries in Tianjin. Farmland takes up about 40% of Tianjin Municipality’s total area. Wheat, rice, and maize are the most important crops. Fishing is important along the coast.

Tianjin is also an important industrial base. Major industries include petrochemical industries, textiles, car manufacturing, mechanical industries, and metalworking. Tianjin has very rich resources; it has deposits of about 1 billion tones of petroleum, with Dagang District containing important oilfields. Tianjin’s salt production is also important, with Changlu Yanqu being one of China’s most important salt production areas. Geothermal energy is another resource of Tianjin. Deposits of manganese and boron under Tianjin were the first to be found in China.

Source: Wikipedia

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Fast Facts (All statistics from 2007):

Land Area (Units: sq km): 11,920

Population (’ 000s): 10,075

Households (’ 000s): 3,287

Gross Domestic Product (Units: RMB billion): 436

Source: China Statistical Year Book 2007; Tianjin Statistical Year Book 2007

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2007 TOP 10 Categories by Market Share (in Millions of RMB):

White Wine: 12.7%

Cooking Oil: 11.5%

Liquid Milk: 9.5%

Nonalcoholic Beverages: 8.2%

Solid Drink: 5.0%

Beer: 5.0%

Skin Care: 4.8%

Yogurt: 3.9%

Paper Tissue: 3.2%

Biscuit: 2.9%

Source: TNS Worldpanel China

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2007 TOP 5 Advertisers – TV (in Millions of RMB):

KFC (Fast food & Takeaway): 302.3

Colgate (Toothpaste & Oral Hygiene): 234.3

Olay (Skin Care): 222.2

Sanchine (Tonic/Vitamin): 166.0

KFC (Fast food & Takeaway): 151.8

Source: CTR Market Research – Media Intelligence

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2007 TOP 5 Advertisers – Newspaper (in Millions of RMB):

Gome (Electrical Appliance Retailer): 54.1

Suning (Electrical Appliance Retailer): 37.4

China Mobile (Communication Equipment & Service): 26.6

Dazhong (Electrical Appliance Retailer): 16.7

China Netcom (Communication Equipment & Service): 16.0

Source: CTR Market Research – Media Intelligence

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2007 TOP 5 Advertisers – Magazine (in Millions of RMB):

Cpower (Industrial/Technology): 1.0

Chery (Automobile): 0.6

Greatwall Hover (Automobile): 0.6

Chana Suzuki (Automobile): 0.6

Du8 (E-book website): 0.3

Source: CTR Market Research – Media Intelligence

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2007 TOP 5 Advertisers – Outdoor (in Millions of RMB):

Samsung (Electrical Appliance): 8.7

China Netcom (Communication Equipment & Service): 6.9

Agriculture Bank of China (Banking Service): 6.2

Coca Cola (Nonalcoholic Beverages): 5.9

Danpu (Water Heater Maintenance): 4.7

Source: CTR Market Research – Media Intelligence

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2006 TOP 5 Newspapers by Average Issue Readership (AIR):

Jinwanbao (26.4%): 1,189,249

Holiday100 (12.4%): 558,585

Morning Post (11.7%): 527,793

Tianjin Broadcast & TV Guide (7.1%): 318,583

Metro Express (5.5%): 247,050

Source: CTR Market Research – CNRS