Toilet paper that makes you think while you poo.
Gotta say, PSA advertisements tend to be the most effective I’ve seen; especially those that speak across borders and elicit reactions from deeply recognized symbols. Guess it’s easier hit home with a global high-minded ethical message then it is to sell everyday toiletries; regardless of that glib slight, this is a great way to make a point – get them while they’re relaxed and open minded ya?
–
Advertising Agency: Guangdong, Beijing, China
Creative Director: Yang Fan
Art Directors: Yang Fan, Chen Lei
Copywriter: Tong Xia
Released: July 2007
Related Posts:
- DHL; Guerilla Advertising in China Great campaign; but my guess is that the delivery guy hated it. Seeing the mouse icon traveling around Shanghai on the backs of unfortunate couriers generates buzz and pushes the point that you can indeed track DHL packages anywhere. __...
- Head & Shoulders = Golf Club; Dandruff = Ball. “Drive dandruff away.” Great way to get “China elites” to interact with the Head & Shoulders brand. – Advertising Agency: Saatchi & Saatchi Guangzhou China Creative Directors: Polly Chu, Lesley Tse Art Director: Coobe Liang Copywriter: Lesley Tse Photographer: Lin...
- IBM; Fake door pasted on wall; Visually communicates how easy it is to receive tech support. Sometimes dealing with tech support is like walking into a brick wall. Great visual here; took me a little while to figure out that the “door” is just a huge sticker. Drives home the point that IBM tech support is...
- Donghua University; Are you more artistic than an earthworm? “Seek out anyone’s potential for art. If animals can become masters, so can you!” Quite interesting art, with a bit of a “gross” factor; all art is made by creepy crawlies that would normally give you the heebie jeebies. The...
- Citizen; Watches, not for telling time, but for marking great events. “Discover new sensation. Last second, farewell to a family; next second, establish a family” Watches just aren’t as necessary as they used to be; beepers, then cell phones really removed the need. Therefore, Citizen’s China advertising campaign focuses not on...
Mao Ruiqi
Benton Roatch
k10
Tait
S. Rein
Rand
thomas
baobabs
jeff
C. Maoxian
