Great campaign; but my guess is that the delivery guy hated it. Seeing the mouse icon traveling around Shanghai on the backs of unfortunate couriers generates buzz and pushes the point that you can indeed track DHL packages anywhere.
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Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Directors: Michael Wong, XiaoChen Li
Copywriter: Yue Song
Account Service: Mary Jane Butler, Raina Zhang
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