Inside the wrong job?
Ad for 51job.com – one of China’s leading headhunter websites. Going from office worker to scuba diver seems a bit of a stretch; but it does successfully communicate the vast opportunities available at 51job.
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Advertising Agency: JWT, Shanghai, China
Creative Director: Sheungyan Lo
Art Director / Copywriter: Alex Noble
Photographer: Andreas Smetana
Retouching: Electric Art Sydney
Coordination: Betty Tsai
Published: April 2008
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