In recent promotion for Nokia N96, you could also find those stunning Bruce Lee commercials (Ping Pong match, Lighting match sticks with nunchaku) to commemorate his November birthday.
Pro: good branding, and the implant is much more natural than other Bruce Lee related ads (see other Bruce Lee commercial at the end).
Con: The N96 Chinese website (http://www.nokia-lee.com.cn/) requires flash 9, but the 404 – no flash page only came weeks later. For users without flash 9 – like me, could only stare at the dark page.

Packaging design 1

Packaging Design 2
Other Bruce Lee commercials (I only picked some of the good ones. Ikea, Levis, Lipton also used similar ideas before, which you could easily find in Youtube.)
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