Nokia; Bruce Lee and The Passion for Perfection

by Rand on 2008/12/02 · 0 comments

in BMW,Direct Marketing,Mars,Nokia,Print,TVC

In recent promotion for Nokia N96, you could also find those stunning Bruce Lee commercials (Ping Pong match, Lighting match sticks with nunchaku) to commemorate his November birthday.

Pro: good branding, and the implant is much more natural than other Bruce Lee related ads (see other Bruce Lee commercial at the end).

Con: The N96 Chinese website (http://www.nokia-lee.com.cn/) requires flash 9, but the 404 – no flash page only came weeks later. For users without flash 9 – like me, could only stare at the dark page.


Packaging design 1


Packaging Design 2

Other Bruce Lee commercials (I only picked some of the good ones. Ikea, Levis, Lipton also used similar ideas before, which you could easily find in Youtube.)

http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/digg_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/reddit_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/dzone_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/delicious_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/blinklist_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/blogmarks_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/furl_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/newsvine_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/technorati_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/magnolia_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/google_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/myspace_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/facebook_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/yahoobuzz_48.png http://www.littleredbook.cn/wp-content/plugins/sociofluid/images/twitter_48.png

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