
“Effectively removes the residuals on surfaces of vegetables and fruits.”

–
Advertising Agency: New Vision advertising, Beijing, China
Creative Director / Art Director: Hao Junjun
Copywriter: Shen Kaichen
Photographers: Qin Tian, Wu Xi
Published: September 2008
Related Posts:
- Johnson & Johnson; Big girls don’t cry… or let their bones break. “Effectively promote strong bones” Johnson and Johnson’s latest calcium health supplement campaign targeted to women; very nice ya? The market for health supplements in China is very intense; however the market for supplements targeted at women specifically for calcium that...
- Bose; “Journey” Sophisticated looking ad states that with Bose your music becomes a journey. Looks like it starts in Shanghai and ends in Beijing – but I can’t tell which places the middle lines represent – your thoughts? – Advertising Agency: BBH,...
- Puma; What do Puma, F1, and Lego have in common? “Fast enough to be No.1, Successful enough to be No.1, the fastest F1 in the world, brave enough, just come.” As you may have guessed… this line sounds better in Chinese. Very cute series of ads bring the idea of...
- Citizen; Watches, not for telling time, but for marking great events. “Discover new sensation. Last second, farewell to a family; next second, establish a family” Watches just aren’t as necessary as they used to be; beepers, then cell phones really removed the need. Therefore, Citizen’s China advertising campaign focuses not on...
- SG Auto; So powerful, its print ad can pickup an entire newspaper column. Excellent example of print advertising; upon closer inspection we see the pickup “picking up” a newspaper column. Eye catching, and very witty. On a side note, if you click the “read more” link and then click to enlarge the pic,...
















