Wealth, WeChat and a plausible China “mobile strategy”.
Wearesocial recently created a massive deck on China social media stats. Now since I’ve apparently got some free time, let’s take a look at this monster and see if we can derive a few practical insights.
Rather than approaching this from a research perspective, lets look at it “strategically”, cause then that way we can sound more “pompous”. What’s strategy in a business sense? Well from my experience being a professional bullshit artist marketer, it simply means this: taking bits of data and stringing together a plausible story.























Hein Koegelenberg: Thank you very much for the info!
@mark_e_evans: great post. I think We Are Social's decks are intended to do what this post does: speak in broad strokes…