By all reports, China is on its way up. People are getting wealthier and are more optimistic, they are traveling more and showing off. But is that the whole truth? What is it that’s driving the growing class, and what are the consequences of that drive?
According to Bloomberg, apparently not. Techinasia reports a pretty dour future for Weibo, as told by Weibo. It’s a depressing read and implies a confused and beaten leadership.
I was recently quoted in Advertising Age discussing the economics of zombie followers in China. It’s a problem for sure, but this isn’t just a China phenomenon.
I recently had the pleasure of being interviewed by ClickZ Asia on the topic of Linkedin succeeding in China.
Is it Weibo or WeChat, or Weibo and WeChat? There’s been a lot of talk about the death of Weibo over the years, and the truth is it has declined, but that certainly isn’t the whole truth, and recently a more balanced view is being adopted instead.
Found this via BBHshanghai – its a great 26 min documentary on China’s second generation super rich; aka the first generation to grow up knowing nothing but wealth and privilege their entire lives.
Wearesocial recently created a massive deck on China social media stats. Now since I’ve apparently got some free time, let’s take a look at this monster and see if we can derive a few practical insights.
Ah yes, “Social Media”, I surf around the web reading about it, I create strategies for it, I see and hear about it all day. There are two things that will happen once you overdose on the social media services gold rush; one is you mindlessly follow everybody else’s tactics, leading to copy/paste social media marketing; the other, you dive deeper to figure out what “social media” really is beyond potentially cheap(er) advertising and its most visible keywords “tribes”, “communities”, “connection”, “engagement”.
Came across this recently – it’s a fun video showcasing some great stats on mobile in China. Perfect for showing those among us “not-in-the-know” or “out-of-the-loop” or in my case, “those-who-should-know-but-don’t-know-however-have-successfully-faked-knowing-but-for-how-long-wtf-do-i-look-like-a-fortune-teller-do-you-see-my-crystal-ball-what-was-i-talking-about-again-you-want-that-by-when-take-your-deadline-and-stick-it-up-your-ass”.
Tangential ranting aside, a dubious benefit to pull your attention across the fold… did you not fill your quota of “random statistics you’ll soon forget” today? Well baby – lady luck lies but a scroll and a click away.
I was recently interviewed by the BBC on the subject of China social media… which for some reason people seem to think I understand. Here’s the harsh truth: similar to Chinese business tax law, no one truly understands China social media… and by the time you just might do… they go ahead and change the rules on you.
But having said that, if you’ve time to burn – please give the podcast a listen. Titled: “It started with a Tweet”, part one is available here, and will be combined with part two next week and stored here after its broadcast on BBC Radio 4 on 7/19 @ 8pm.